Project Overview
RenewRX began as a concept for a health and wellness digital product. The team at RenewRx aimed to develop an engaging platform to assist individuals with diabetes and other chronic conditions in transforming their habits and enhancing their health journey. The challenge was establishing a clear brand strategy, visual identity, and company name to provide visual assets for the digital product and appeal to investors to acquire funding.
My Role
Brand Strategy, Brand Naming, Messaging, Brand Identity Design, Logo Design
Solution
Within 6 months, RenewRx successfully secured pre-seed funding. This financial backing not only underscores the confidence investors placed in the brand's vision but also paved the way for pivotal milestones: in-depth research, the development of a Minimum Viable Product (MVP), and the beta testing phase of their app.
